The 4th Lillbacka Training Academy – a networking and training event for Finn-Power distributors – was held September 2024. According to the poll conducted at the beginning of the event, participants’ expectations for the Academy included gaining new information about products, processes and future developments, but also networking and the strengthening of relationships and mutual loyalty.
For Ester Coletas, representative for Lillbacka’s Spanish distributor Suministros Franquesa (IFS), the opportunity to gain more insight on machine connectivity was the highlight of the Academy. For Suministros Franquesa (IFS), Lillbacka’s ICC™ (Intelligent Crimping Control) stands out as particularly interesting due to the majority of their Finn-Power customers being in the automotive industry. The safe and effective transfer of data that ICC™ enables is especially valuable in an industry where quality and traceability requirements are high, and where production efficiency is of the essence.
“For our customers in the automotive industry, quality assurance and regulation compliance are crucial. We are pleased Finn-Power has the capability to offer a suitable solution.”
Customers Remain Loyal to the Finn-Power Brand
Coletas has worked with Finn-Power machines for 7 years. In her experience, the life of a Finn-Power distributor is made easier by the fact that people truly trust the brand.
“Customers who choose Finn-Power tend to remain loyal to the brand. Demand is high. As soon as customers experience a Finn-Power machine, they know that what they have on their hands is a machine that will serve them for a long time.”
To maintain a strong position as a distributor, Coletas believes that beyond representing an appealing brand, it’s essential to offer customers high-quality service. While issues are rare, it’s crucial for distributors to keep spare parts in stock and be ready to provide prompt support to ensure the customer’s operations run smoothly without interruption.
Coletas’ 7 years of working with the Finn-Power brand have offered smooth cooperation and partnership.
“Working with Lillbacka has been trouble-free. We engage in open communication and receive excellent support from the technical department regarding, for example, special projects. Lillbacka is always willing to support distributors. There is also a great sense of mutual trust – Lillbacka trusts in their distributors and their distributors trust in them. The Training Academy underlines their team’s preparedness and their genuine willingness to invest in their partnerships, reflecting a commitment that is rare to find.”