A recent large reinforcement to Lillbacka USA’s growing stock ready to be shipped
Lillbacka Powerco’s subsidiary, Lillbacka USA, is a long-established American company with roots dating back to 1985. Over the past 40 years, the bold step toward internationalization has evolved into a core business unit of the company, continuously growing profitably through strategic investments.
Lillbacka USA has recently reinforced its operations through several investments. The company has strengthened its sales team and expanded its distributor network. Recruitments have been made in the United States and Canada, with the next step being the expansion of the partner network into Latin America. Lillbacka USA has also invested in new IT systems – an investment that enhances job satisfaction, efficiency, and delivery reliability. Delivery reliability is further supported by an even larger stock of machines and spare parts – a response to strong demand.
CEO Tomi Ketola notes that while he is pleased the company is on track with its growth map and the year is shaping up to be successful, profitability has always been more important to Lillbacka than growth alone.
“For us, the top priority is not limitless revenue, but always the profitability of our operations and well-functioning customer relationships. Our goal is to build lifelong partnerships with our customers – every investment we make is aimed at ensuring that we can support both our current and new customers comprehensively, and that they get the best possible benefit out of our machines. Our new upgrade solutions are a vital part of providing added value for our customers.”
Straightforwardness and Honesty as Guiding Values
Ketola points out that the company is also investing more heavily in visibility. Lillbacka USA will increasingly be seen at trade fairs and events. The company is expanding into several new industries, which makes visibility essential.
“Marketing is vital, even though Finn-Power, the quality and the long life cycle of our products, and our way of operating are already widely known in the industry. Rooted in Finnish culture, our operating principles include straightforwardness and honesty: we don’t embellish delivery times, keep customers in the dark, or badmouth competitors’ products. These and our other core values – such as maintaining absolute product quality – are what we are known and through which we will continue to operate in the future.
According to Ketola, the future of Lillbacka USA is on the rise.
“Lillbacka USA is a key part of the company’s business. We have made significant investments in it in recent years, and we are ready to continue making the investments needed for our operations. We look forward to the next stages of profitable growth.”
Since the 1980s, Lillbacka USA has established its position in the U.S., with operations covering service, sales and marketing, accounting, and IT. Product development and manufacturing remain in Finland, in line with the company’s founding principle, and where the world-renowned Finn-Power quality is rooted. Lillbacka USA is reinforced by an extensive certified service and distributor network, carefully built to deliver maximum customer value. Located in Orlando, Florida, Lillbacka USA accounts for about one third of Lillbacka’s revenue.
Go to Lillbacka USA’s website and get in touch!